The RACE Digital Marketing Planning Framework. We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don t have a well formed digital marketing strategy. In this post, first published in July and since updated with a new .Global brands like Salesforce, Accenture and HPand thousands of digital marketers and business ownersare using our strategic frameworks to optimise their digital marketing. Many smaller businesses have grown their businesses by over these are proven strategies that you can download and start applying to . A systematic framework for implementing a leading digital marketing planning program including lessons learned from launching several product and services in t.

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