There are many points to consider in order to have a correct presence in Linkedin, the professional network by default. Let’s take a review of ten points that we should avoid if we want our professional network strategy to work. and gift a infografia to summarize to keep it in preferential place.

LINKEDIN profile not up to date, no style and no soul

One of the most common problems we can find on Linkedin is the lack of updating of personal profiles. This is an inevitable action if we want to make the most of this professional network. Therefore, very careful in that headline, photo, latest work experiences, recommendations, videos, not provide visual content…

And above all, be very careful with the lack of updating of our profile. We do not say that we are going to end today in a company and tomorrow we should update our profile, but if we do as soon as possible… To put an example: we have worked in a large company that closed long ago and we continue to indicate that we work in it, do you think that makes sense?

In short, our profile has to have soul to be able to fall in love or capture the maximum attention of the user. If it is a profile not updated or that does not contribute anything to the one who visits it we will be seriously damaging our brand and losing opportunities.Maintain profile are customize the URL

As in any social network, the personalization of the URL is also fundamental. It will Ayurveda us to improve both our image and visibility. Do not settle with the one that you can offer Linkedin and personalize looking for the best name. And if this URL is equal to or similar to other social networks, you’ll have extra ball.

No direct contact Form

An error also very common is the absence of contact data. We must include all the possible data both at telephone level, e-mail, web, postal address…
The absence of the profile photo or include logos

Another fundamental aspect for a proper use of our Linkedin profile is to have a suitable photo… Surely, our relatives will tell us that we went great in the photo of our first communion, but no, not worth…

We will work with an image that transmits and complement our business card. Photography is the first contact of the user with our profile and in many cases can be decisive. If the question goes through whether you should invest economically in a photo book, the answer would be yes.

To do this it is important to choose the right photo. To do this it is important to follow these tips:

• Don’t be too static.
• Show confidence.
• Relaxed, positive.
• Not a highest close-up, not a distant one.
• Dress in a coherent way to the work you are looking for.
• Choose a suitable background.
• The picture must be quality.
• The profile photo is seen in different sizes depending on whether they are in listings, is extended for public profiles, etc.
• Your picture is your picture: No caricatures, no celebrities, no characters, logos…

What if… Our profile is personal even though we are talking on a professional level. We’re people who talk to people.

In short, we must show ourselves as we are, that the interlocutor knows who speaks and who perceives professionalism and seriousness.

Interact with commercial profiles

In the line of what commented previously, we are people who talk to people, so we should not go through the head using profiles with brand name. We should not believe that by doing so we will sell fast and achieve our goals, we will certainly get the opposite.

Request contact without criteria and do not interact

Another common error of a user on Linkedin is to gain contacts as if they were chrome and not interact with the user at all. Of course, when you could really interest the connection with the user is complicated because it has never interacted with that contact.

We must encourage and practice networking, remember… we are people who talk to people.

Request Contact are personalize invitation

In this case, it is equally important to personalize the invitation we make. Otherwise, the user will not know what reason you have to want to contact him. Of course, this action is usually not done because many times the user adds without a specific criterion.

Right now Linkedin makes it easier for us to request a contact without as many restrictions as before, but we should not stop caring for our communication with a potential customer or supplier.
Not to have recommendations or to send them without criterion

In this case, the recommendations are very important because they allow us to gain notoriety and above all it is an added value to your profile in terms of human resources or a possible contract. But so bad is not to have recommendations like asking people with whom you have never worked or you never know. Do you think if you’ve never worked with someone you can ask for a recommendation?

Sell me your book without more, at least tell me hello how about

Something too habitual, ask for friendship and when you accept it send a text predefenido indicating the wonders of our business. Huge mistake, we expose ourselves to receive a fine for SPAM and seriously hurt our brand. Have you stopped to think about how it is better to know the person and know their needs? At least a hello how about 🙂
Do not participate in groups or do not do it actively

A very important part of Linkedin are the groups. If you decide to be in groups, you should study very well how many you can be and where you think they are more suitable for your strategy.

It is also important to do more than dedicate yourself to providing quality content in the groups. Let’s read a little more and certainly you will find a lot of content that you can share, recommend, comment or answer questions that can be presented.

Publish low-value content or be the king of SPAM

And if we talk about group participation and content publishing, the most common mistake is to simply publish low-value content or talk about your “product” without any more. Yes, we do not say that your product can be wonderful, but you can not saturate your audience and in many cases sure that the content is not suitable for the group in question.

Remember that we must interact, collaborate, listen and read… Otherwise you won’t be adding value and your presence will go unnoticed.

Have you made any of these mistakes? If you are interested in learning more about Linkedin or drawing up a professional strategy, just contact us.