5 Keys to Optimize Online Marketing Strategies

Despite the firm idea of many companies dedicated to E-Commerce thinking that only with a Web page is enough to make the leap to the Internet, the reality is that any business should rely on online marketing strategies to generate value in its interaction with the Customer.

Optimizing online marketing strategies is the key to any business project that is related to the world 2.0.

Nowadays, one of the strategies of online marketing that is having more adepts is the marketing of contents, although the key of the success lies in knowing to converge the different strategies of online marketing existing: SEO, SEM with Google Adwords, Social Media, Inbound
5 tips on how to effectively design your online marketing strategies

Record them for any digital online strategy:

1. Establish a plan. In this first step all the online marketing strategies are established. It is time to define the SEO actions to be made, the calendar of contents to be published, the actions in social networks, with the aim of obtaining brand notoriety and making noise on the Internet.

2. Achieve scope and impact. In this step we begin to execute the planned actions. First of all we will seek to achieve scope and impact through the main search engine: Google (in Spain has a market share of more than 90%), the main social networks. Remember that depending on the type of business you direct, you should emphasize the social network that best suits your identity as a brand and the target audience of your products. One of the keys of this phase is to measure and control the internal links to favor SEO, the number of followers in social networks, and visitors to the Web or corporate blog.

3. Act. It’s time to go into action. We have already managed to attract the users to our supports, through offering quality content, and it is time to get the conversion to lead. To achieve this, in addition to providing value through our content, we must leave open the communication channel with the user for future contacts. In this phase, the measurement must be based on the circuit that has made the client potential in our workflows, the more we interact with us, the more responsive it will be to a possible sale.

4. Conversion. Once it has the hot lead, it is time to put the lace and close the sale. All the necessary tools must be made available to facilitate the processes and the customer has a satisfactory purchase experience. For example, in the case of an eCommerce having all existing online payment systems, or an optimized shopping cart, will reduce the rate of abandonment at the time of finalize the purchase. The purchase process is not finished when the transaction is closed, as good customer service after the sale will help you to loyalty customers.

5. Engagement. At the end of the process the customer engagement must be produced. A satisfied customer is the key to any online marketing strategy, as it will most likely be a user to repeat the transaction on another occasion (if you already bought it, is that our product/service interests you), and you can even become Ambassador of our brand through word of mouth, or by recommending us through social networks.

These five steps are basic and elementary to maximize benefits with your online marketing strategies, which combined with actions such as SEO, content marketing, social media marketing or email marketing will help us to get new leads, Turn them into customers, and build loyalty through getting their personal satisfaction.

Each company needs a digital marketing strategy adapted to their needs, and in Increase the adequate amount to achieve their objectives.

What are you going to hear your case? You dare?

Leave a Reply

Your email address will not be published. Required fields are marked *